Planet Semantico

Applications based on semantic technologies offer new ways to discover, browse and explore information - this is an established fact in the SemWeb community. But how can we (as semantic web “insiders”) communicate these potential benefits to a typical end-user who has never heard about “faceted search” before - which doesn’t mean that he or she wouldn’t love intelligent user interfaces if they were in place?

One answer lies in using mockups, which are, on the one hand, an indispensable instrument for prototyping user interfaces, but also valuable when it comes to explaining the workings of an application to an end-user, an audience of interested researchers or a client.

And when it comes to explaining a search engine or search widget, mockups are even more important, as we all and in particular end-users are often unable to think of search interfaces other than in terms of Google.

We have become so googlified that hardly anyone can think of different ways of searching for information than Google has offered for many years now: Put a couple of words in a text box, click a button and scroll through a list of titles and summaries. Repeat until you’re done, or try a new search and repeat. Wow!

Although even Google has started recently to implement a little bit of semantics by offering an auto-complete functionality on google.com (on some local versions like Google Austria this feature is still not available), even the most basic concepts for an intelligent search interface are still not part of common sense thinking.

Admittedly, there are people who get irritated instantly by complex user interfaces like David Huynh´s Freebase Parallax. “This is only for experts!” is their response. But in a corporate setting, complex queries are part of our daily business - they are just not supported by common search engines (only exception being data mining solutions). But that doesn’t mean that we don’t need it.

Where is the way out of this dilemma?

• Don’t tell, but SHOW the end-users how semantic technologies can enhance search & browse experiences
• Do not use terms like SPARQL or RDF
• Create a simple mockup that illustrates the points you want to make
• You’re not a designer? Use tools like Balsamiq - Try it now!

Here is an example for a mockup of a semantically enhanced expert finder:

These kind of mockups are essential for any requirements engineering phase in any project where search is a bit more than a text box, a button and a bunch of documents.

English Data mining, data mining solutions, David Huynh´s Freebase, faceted search, Google, Google Austria, how semantic technologies, intelligent search interface, little bit, RDF, search engine, search engines, search widget, semantic applications, semantic technologies, semantic web insiders

Last week I was at the Semantic tech conference in San Jose. It was an exciting event that exceeded my expectations in many ways. First of all, the conference had a really great vibe. People from different parts of the planet converged to talk about their work and passion - Semantic Web.

From the conversations during lunch to keynotes there was a fluid exchange of intelligent ideas; people genuinely interested in the space and focusing on understanding how semantic technologies benefit us today and where they are headed. There was a consensus that many technologies are nearly ready or ready for prime time and that 2008 is the first year when semantic web is coming out of the stealth mode.

To get a flavor of the conversations and topics covered during this conference, I suggest that you review the 4 posts that I’ve written on ReadWriteWeb:

• Taking Semantic Technology to the Masses
• Investor Opportunities and Pitfalls
• The Story of SearchMonkey
• Freebase: An overview

In addition to these 4 posts, I’ve also written a post on Semantic Search. I highly recommend this post to you as well, it is a result of a lot struggle to crystallize in my mind what is going on in that space.

Finally, as with any great conference, it was a pleasure to meet up people that you work with remotely. I had a great pleasure of talking to Paul Miller, Tom Tague and Greg Boutin from Semantic Web Gang. We’ve done several podcasts together and it was great to see people behind voices and avatars :)

I also had an opportunity to speak on the Rising Stars of Semantic Web panel along with Barney Pell, CEO/CTO Powerset, Nova Spivack CEO of Radar Networks, Ian David CTO of Talis and Tom Grueber from stealth company. Both during the panel and the press conference that followed up, I kept on thinking about incredible amount of energy and brain power and enthusiasm that these folks bring to the space. In my book passion is the #1 recipe for success, so I was excited about the prospects of the space at large and what each of these individual companies is going to contribute.

For additional coverage of the conference, please see excellent round up by Daniela Barbosa.

English Barney Pell, Daniela Barbosa, energy, Greg Boutin, how semantic technologies, Ian David, Nova Spivack, Paul Miller, Radar Networks, San Jose, semantic technologies, Semantic Web, Taking Semantic Technology, Talis, Tom Grueber, Tom Tague, Web Gang, Web Panel